Details
These concepts have a cute, hand-drawn style to show the sweet homemade emotion. Each card has a unique note on them: "cooking is love made visible.", "eat your heart out.", "food + you = love", "homemade with love."
Le Creuset: Rebrand Concepts
This Le Creuset rebrand project focused on new concepts that would help introduce new chefs to this pots and pans brand. The main target audience were people who love to cook, but love homemade crafts as well. In this rebranding the main concepts focused handmade style cards that give a comforting homemade feel.
